Art With Heart » logo guidelines

ART WITH HEART LOGO USAGE GUIDELINES

Art with Heart’s logo is a symbol of our nonprofit organization and the work we do on behalf of children in crisis. We take this very seriously as it is the visual statement that affects how we are perceived. As such, all those who use it must represent it consistently and with respect.

The following basic standards define the correct usage of our logo and name. You may not use the AwH Logo in any way other than as specified in these guidelines.

Logos are for approved business use only. Any logo use must be pre-approved by Art with Heart are issued on a “for placement only” basis until such time that a digital proof may be issued back to Art with Heart for approval.

GUIDELINE COMPLIANCE

Art with Heart reserves the right to review all materials bearing the AwH Logo and may periodically send out requests for samples. You must correct any deficiencies in your use of the Logo. Refusal to correct such deficiencies or to cease publication or distribution could result in revocation of your right to use the Logo.

YOU MAY USE THE ART WITH HEART LOGO

On your website and other marketing communications specifically relating to fundraising or awareness building activities for Art with Heart. For web use, a live link to Art with Heart’s website (http://www.artwithheart.org) must also be used. For printed communications, our website must be listed.
Use the logo ONLY as provided, except for size, which is subject to the restrictions in these guidelines.

YOU MAY NOT USE THE ART WITH HEART LOGO

On any product, book, or other material without prior written permission
In any manner that expresses or might imply Art with Heart’s endorsement or approval of your product, website or service without prior written permission

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USAGE RULES FOR THE ART WITH HEART LOGO

LOGO ELEMENTS: The AwH Logo may NOT be altered in any manner, including proportions, colors, elements, etc., or animated, morphed, or otherwise distorted in perspective or dimensional appearance. The Logo should never be taken apart and recombined in any way to create new artwork. No part of the Logo may be changed or re-sized in any way relative to the rest of the Logo.
LOGO SPACING: The Logo must stand alone with “quiet space” around it. The required border of space around the Logo must be x wide, where x equals the height of the word “ART WITH HEART” in the Logo.
MINIMUM SIZE: Maintain the integrity of all elements of the Logo at all times. For example, the logotype and trademark notations must always be readable; in no case should the Logo appear at such a small size that these conditions are not met. The minimum acceptable size for the Logo is 1 inch wide.
BACKGROUND: If the logo appears on a dark or busy background, or on a color that conflicts with the logo colors, use the reversed white logo. If the logo appears on a background that is light, but still conflicts with the logo colors, use the black logo, making sure there is the appropriate “quiet space” around it.
ORIENTATION: The Art with Heart Logo should never be displayed in any orientation different from what is provided in the artwork provided. Do not orient the Logo on its side. The text should always read horizontally on whatever medium it is being placed.
ASPECT RATIO: The original aspect ratio of the AwH Logo must be preserved and must not be distorted in any way. When resizing the Logo, you must take care to lock the aspect ratio so that the type is neither condensed nor extended.

NOTE: By downloading one of the logos, you are bound by these rules and restrictions.