CAUSE MARKETING MAKES BRANDS STRONGER

“When companies market themselves while tying their products to a cause or issue, sales and corporate image can benefit significantly.” ~ Cone/Roper, 2001

Savvy business owners realize that by contributing to or promoting a cause that means something to them, they get both a “feel-good” and a wise marketing strategy. The 1999 Cone/Roper “Cause Related Trends” report found that Americans solidly and consistently support cause-related activities and that contributing companies see benefits to their brand’s reputation, image as well as their bottom line.

According to an article in The Chronicle of Philanthropy published in 2007, for every new dollar a retail company, bank or popular goods manufacturer allocates to its charitable-giving budget, it can expect sales to grow an average of $6.00, according to a study by several university researchers who attempted to quantify the economic benefit of corporate giving. Many of today’s consumers like to buy from businesses that are willing to go out of their way to help make the world a better place.

Align your brand with Art with Heart and strengthen your community as well as customer loyalty. Quality companies that have partnered with us, past and present, are:

• Purse designer Chelsey Henry is creating a line of purses and a laptop bag, with fabric based off of one of our pages from the Chill & Spill book. Proceeds will help underwrite the donation of Chill & Spill to youth in crisis.
• Every year, Radio station KEXP celebrates Father’s Day with a dance party that benefits Art with Heart.
• One of our favorite 18 year olds has posted the artwork she did in one of our workshops on a postage stamp that you can buy.
• Graphic Designer company Double Entendre created a CafePress.com site for Art with Heart logo wear.
• The Schtickers Company is currently creating a line of laptop stickers based off images from Chill & Spill. Proceeds will help underwrite the donation of Chill & Spill to youth in crisis.
• A commemorative, Limited-Edition “Jake” Birthday tee shirt celebrated Life is good’s 10th year in business.
• Design company Vivitiv and printing company Emerald City Graphics partnered to create greeting cards that feature artwork from Art with Heart’s books, with all proceeds going towards our Art Buddy program.
• Teen site Miss O & Friends posted a review of Chill & Spill on their site.
• Sappi Paper Company donated all the paper for the Chill & Spill book and uses their copies as field samples for their paper reps.
• Illustrator Elizabeth Haidle held an art auction at a coffee shop and got other artists to donate. Volunteer Andrea Blukis worked to put the auction online so that more folks could bid!
• Crave 77, Realtor Karen Bush, Short Stories, Sharp Pixel all have added us to their websites on the list of Charities that they support, helping to spread the word!

For more information or ideas about cause marketing opportunities with Art with Heart, contact us!